Disclosure: This is a paid sponsored post. For more, please see the disclosure page.
Disclosures: Girl Gloss at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page
About the Author: Carleen Coulter
Finding the right makeup for Asian skin can be tricky. And when it comes to choosing a natural makeup the options can be very limited. Whether the complexion is fair, medium, or dark, Asian skin tones can look somewhat sallow. Some women try color-correct sallow skin by lightening the complexion using a lighter foundation shade than their skin tone. Others try to balance the yellow by selecting a pinker shade of foundation. Both of these methods tend to create an unnatural mask-like look and are considered outdated solutions.
For a fresh, new all-natural solution, try Vapour’s Stratus Instant Skin Perfector in shade 904. (Choose from Vapour’s ‘Luminous’ formula for dryer skin or the ‘Soft Focus’ formula for combination/oily skin.) Stratus in 904 is especially formulated to lighten, brighten and color balance sallow, yellow skin with Vapour’s Light Reflective Technology. Stratus will immediately blur the look of lines and wrinkles, perfect skin tone and skin texture leaving your face smooth and perfectly primed for foundation application!
Embrace your unique skin tone! When you are choosing your foundation shade it is important to test the shade on your jaw line, where the skin of your face and throat meet, rather than the back of your hand. Keep in mind that your skin's shade and tone can differ from hand to face. If you need a little extra help, you can get a free custom shade consultation from Vapour’s Beauty Experts by e-mailing a snap shot of your complexion to beautyexpert@vapourbeauty.com.
They all have day jobs: Shira Kastan lobbies for a university. Leslie Munsell applies makeup for photo shoots and co-owns a hair salon. And Tracy Wilson Mourning heads a charity, filling her schedule with philanthropic endeavors.
All three are busy, high-energy professional South Florida women — who still found time this year to launch new makeup and skin care lines, fulfilling their entrepreneurial dreams and tapping into an industry many feel is less sensitive to a recession.
Formulating the products with the help of outsourced manufacturers, designing the packaging, creating a logo and website, marketing and selling to distributors — all have taken loads of time, effort and resources.
But all three women are excited to harness their creativity in a new direction, mixing business with beauty, offering something different to enhance a women’s daily aesthetic ritual.
“I think there’s a market for it,” Kastan said. “I think women will still splurge on themselves. And they should.”
Experts agree that the beauty business, while highly competitive, is an industry ripe for new small businesses. Unlike some other types of start-ups, contract manufacturing helps drive new enterprises and keep costs down.
“There’s always an opportunity for somebody with an idea to start up a cosmetics company,” said Jeff Falk, editor of Global Cosmetic Industry, a trade publication based in Carol Stream, Ill. “It’s a self-regulated industry, so there’s responsibility in launching a company and a line, but there are not some of the hurdles you might have to go through to get a food on the shelf or an over-the-counter drug.”
Disclosure: This is a paid sponsored post. For more, please see the disclosure page.
Disclosures: Girl Gloss at times reviews products provided by a representative of the company. When we do so, we specifically state so. We also use affiliate links. For more, please see the disclosure page
About the Author: Carleen Coulter
Finding the right makeup for Asian skin can be tricky. And when it comes to choosing a natural makeup the options can be very limited. Whether the complexion is fair, medium, or dark, Asian skin tones can look somewhat sallow. Some women try color-correct sallow skin by lightening the complexion using a lighter foundation shade than their skin tone. Others try to balance the yellow by selecting a pinker shade of foundation. Both of these methods tend to create an unnatural mask-like look and are considered outdated solutions.
For a fresh, new all-natural solution, try Vapour’s Stratus Instant Skin Perfector in shade 904. (Choose from Vapour’s ‘Luminous’ formula for dryer skin or the ‘Soft Focus’ formula for combination/oily skin.) Stratus in 904 is especially formulated to lighten, brighten and color balance sallow, yellow skin with Vapour’s Light Reflective Technology. Stratus will immediately blur the look of lines and wrinkles, perfect skin tone and skin texture leaving your face smooth and perfectly primed for foundation application!
Embrace your unique skin tone! When you are choosing your foundation shade it is important to test the shade on your jaw line, where the skin of your face and throat meet, rather than the back of your hand. Keep in mind that your skin's shade and tone can differ from hand to face. If you need a little extra help, you can get a free custom shade consultation from Vapour’s Beauty Experts by e-mailing a snap shot of your complexion to beautyexpert@vapourbeauty.com.
They all have day jobs: Shira Kastan lobbies for a university. Leslie Munsell applies makeup for photo shoots and co-owns a hair salon. And Tracy Wilson Mourning heads a charity, filling her schedule with philanthropic endeavors.
All three are busy, high-energy professional South Florida women — who still found time this year to launch new makeup and skin care lines, fulfilling their entrepreneurial dreams and tapping into an industry many feel is less sensitive to a recession.
Formulating the products with the help of outsourced manufacturers, designing the packaging, creating a logo and website, marketing and selling to distributors — all have taken loads of time, effort and resources.
But all three women are excited to harness their creativity in a new direction, mixing business with beauty, offering something different to enhance a women’s daily aesthetic ritual.
“I think there’s a market for it,” Kastan said. “I think women will still splurge on themselves. And they should.”
Experts agree that the beauty business, while highly competitive, is an industry ripe for new small businesses. Unlike some other types of start-ups, contract manufacturing helps drive new enterprises and keep costs down.
“There’s always an opportunity for somebody with an idea to start up a cosmetics company,” said Jeff Falk, editor of Global Cosmetic Industry, a trade publication based in Carol Stream, Ill. “It’s a self-regulated industry, so there’s responsibility in launching a company and a line, but there are not some of the hurdles you might have to go through to get a food on the shelf or an over-the-counter drug.”
