A lip balm is called promotional when it is customized to the extent of promoting a particular brand or business. Lib balms are the tiny tool that helps having appealing and healthy lips. As people, today are more aware of the necessity of living healthy and safe, products that promote healthy living has acquired popularity. Lip balms also are cosmetic as they keep the lips glowing and shimmering. Promotional lip balm utilize these aspects; thus lips balms are among most favorite promotional items of brands. Lip balms are available in various choices for any brand to choose from. The varieties are based on flavor differences, label varieties, receive varieties and size choices.
Flavor choices
Lip balms are available in numerous flavor varieties. Though lip balms are categorized among cosmetics, they are manufactured in different flavors, considering the fact that they are used on the lips, flavors are added to appeal the taste buds. A flavored lip balm can be more liked by the user than a plain, dry balm. Popular flavors are mint, fruit flavors, chocolate, butter etc… various flavors also help to keep the user at safe distance from any kind of addiction to lip balms. Using the same flavor everyday is said to develop addiction towards it. Lip balm is a single product but flavoring it will make the user feel difference and variety.
Label choices
Promoters of brand try to produce lip balms with multiple label varieties. In fact it is the label that speaks on behalf of the brand; thus making the labels of multiple colors and a design help them to make a feeling of variety in the product line and also opens the option of multiple advertisement styles. Images, logos, or service messages are commonly printed on the label. A brand can customize the label in any desired the fashion and design. Calendar lip balms, mood balms, love balms, party balm… the list of label customization is long! By providing theme based designs on the labels, brands can promote the use of the lip balms and prevent the exclusion of them on events like a party.
Lip balm recipe varieties
Variety in recipe differentiates lip balms from one another. Recipe of lip balms means the formula of make or the differences in the ingredients used in it. Every lip balm is made of certain ingredients and flavors. Changing the ingredients can make lip balms differing each other.
Variety in size
Another way of differentiating among the lip balms is to manufacture and supply lip balms in multiple-sized containers. The differences in the bottle size help the brand to have different bottles that fitting the advertisement needs. Large bottles help promoting messages or images that need large print area. Some firms even use custom shaped bottles. A lip balm bottle can be shaped as the company logo or can render some exclusive shapes. All these varieties work on the basic principle of psychology that what makes a difference for the eyes are accepted as different by the mind too.
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