Flavored lip balms are the latest trend in promotional lip balm. Unflavored lip balms are said to develop lip balm addictions and dislike towards the use of lip balms. Lip balms in multiple flavors are available to purchase. Though the base content is the same in most of the lip balms, flavors make them feel distinct. Being used on lips added flavors make them taste pleasant than the typical taste of beeswax and petroleum jelly in the lip balms. Fruits, chocolates, mint etc… are commonly used flavors. Some flavors are even mood creating. People develop attachment towards certain flavors; thus companies are keen to distribute flavored lip balms as brand promoting products.
Benefits of flavored lip balms
The most important benefit of a flavored lip balm is that it doesn’t make an aversion in the user. Everyday use of the same flavor will create a dislike in the user gradually and people may stop using lip balms. On the opposite side, it is also said that the regular use of the same lip balm will create an addiction towards the particular kind and trying different varieties will wash away such addictions. Flavored lip balms make the user to taste and smell differently every day. Brands can create an image of distributing variety of products by supplying flavored lip balms replacing the monotonous unflavored lip balm.
Common flavors in lip balms
Flavored lip balms are available in hundreds of flavors. But few among them are favorite to people like mint flavored, apple cider flavored, banana flavored, chocolate flavored, almond flavored, strawberry flavored, raspberry flavored, brandy flavored, brown sugar flavored, butter cream flavored, cherry flavored etc… A lip balm is made flavored by adding the essential flavors into the base ingredients of the lip balm. Every lip balm is made of a base ingredient such as petroleum jelly or beeswax. Some lip balms are added with natural flavors and some with artificial. Natural flavors are more preferred by people to avoid possible side effects and health issues. Some flavors are fruit extracts and which are favorite to many.
Promotional use of flavored lip balms
Even companies that promote their brands through products like lip balms prefer flavored lip balms over typical unflavored lip balms. Customers prefer the companies who innovatively distribute varieties of lip balms. The psychological aspect of variety works very well here. People always like to be gifted variety items. If there are no alternative products, then the only option is to make modifications in the product itself and thus; flavoring is the most suitable option to have multiple kinds of lip balms. Lip balms are used by majority of people in the society. Everyone may not like the typical unflavored lip balm or a particular flavor. A dislike towards a promotional gift may adversely affect the company which gifted the item. Supplying flavored lip balms meet this issue to a great degree by offering the option of various flavors which may fit each person’s likes.
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